Agricultural technologies and innovations offer significant opportunities to improve the efficiency and effectiveness of farm businesses, through optimized yields, reduced environmental impact, and increased profitability. However, farmer adoption of these technologies is often limited and therefore the benefits are not realized. This project builds on the 2018 EIT -Food Educating for Technology Take-off (ETTO) project, which used students as ambassadors to encourage farmers’ adoption of technologies. The 2019 project included the unique recruitment of farmer champions and technology ambassadors (including machinery dealerships) who were trained in relevant aspects of technology and then they became the trainer. Alongside world-leading industry and academic institutes, the farmer champions and technology ambassadors developed engagement activities where they were responsible for encouraging the wider farming community in the UK/Ireland, Germany and Italy.