ASKFOOD aims to create a permanent knowledge alliance between businesses and Higher Educa-tion Institutions in the food-related sectors. The ASKFOOD project focusses on the creation of a new «educational» eco-system for innovation and sustainability of the food system by 1) upgrading and modernizing training and edu-cational methodologies by implementing an Open Innovation framework; 2) feeding the innovation and entrepreneurial mindset of the future generation of graduates in food and food-related studies by piloting accele-ration and growth hacking solutions in responses to common and cross-sectoral challenges connected with the food system; 3) developing cross-industry, multisector, transdisciplinar y knowledge platforms to promote the knowledge alliance between businesses and HEIs in the food-related sectors and 4) Improving academia-industry and stakehol-ders’ interplay in a Quintuple Helix innovation model at EU and international level.