“The Bureau National Interprofessionnel du Cognac" (BNIC) is a coordination and decision-making body for the Cognac industry. Comprising an equal number of winegrowers and merchants, the BNIC’s primary mission is to safeguard the Cognac Geographical Indication, foster the economic development of the industry, and represent the general interest of 4,276 winegrowers, 117 professional distillers, and 283 merchants operating within the geographical indication”. Working alongside elected industry representatives and trade unions, the BNIC’s missions include safeguarding, perpetuating, and developing the Geographical Indication, informing and monitoring, forward-planning, promoting the image of Cognac, and protecting and enhancing the consumer experience for the benefit of all Cognac stakeholders.