SMARTCHAIN will stimulate demand-driven innovation in short food supply chains to improve competitiveness and foster rural development using multi-actor approach. The project is using an interactive innovation model where all actors involved in the project (entrepreneurs and practitioners directly involved in running short food supply chains, representatives of organisations concerned with supporting short food supply chains and a number of researchers with different expertise who specialise in short food supply chains) are working together to make best use of scientific and practical knowledge for the co-creation and diffusion of novel solutions ready to solve practical problems.