The trend towards sustainable, ecological production and the increasing societal interest in the origin of food products are causing far-reaching changes in the agricultural sector. Intelligent robot technology, smartphones and satellite control enable us to use our resources for agricultural production efficiently. Efficient product marketing, yield optimisation, animal health, food quality and sustainability form the focus of this study programme. Graduates therefore combine technical and economic knowledge that qualifies them to make agricultural companies as well as those in the food and agricultural technology sectors better able to compete internationally.