The "New Agriculture New Generation" organization aims to create employment and entrepreneurship opportunities for young people in the agri-food industry in Greece. It was established with the initiative and donation of the Stavros Niarchos Foundation (SNF) within the framework of the Restart and Empowerment of Youth program. The initiative started in 2018, led by Rutgers University (the state university of New Jersey), in collaboration with the Agricultural University of Athens and the American College of Agriculture. In October 2020, the initiative evolved into an non-profit organization based in Greece, expanding its activities and partner network while maintaining close collaboration with Rutgers University as a strategic and technical advisor.