The wine marketing manager is a technician who possesses knowledge and skills for the management of the wine business. In particular, he is capable of enhancing and promoting wine products, both in the domestic and international markets. He is familiar with the entire production process and techniques, has both humanistic and technical knowledge and is, therefore, able to construct powerful storytelling, capable of enhancing the historical, geographical and cultural characteristics of the drink, its organoleptic characteristics and personality that make each wine a unique tasting experience. The wine marketing manager knows languages and has strong interpersonal skills, knowing how to establish strong and lasting relationships with importers, the distribution world, and opinion leaders in the market. https://www.agroalimentarepiemonte.it/wp-content/uploads/2022/10/MATERIE_WINE_22-24.pdf