This Work Package lead by ACTIA aims to ensure to reach the largest possible target audience while advertising the project results. ACTIA, with its extensive experience in project dissemination will coordinate this WP. In this WP, the network of the associated partners (EFFAT, BIC) and of the entity supporting the project (COPA-COGECA, see letter of support in the annex) will also be used for a wider reach of farmer association and cooperatives.
First, a website will be developed to present the project and to promote the project results.
Dissemination plan will be developed by ACTIA with the help of the partners to support the outreach of the project to the target audiences in the participating countries and following successful validation to other countries. National and EU stakeholders will also be included.
The stakeholder engagement and dissemination plan will be carried out through different means and channel for promotion, with the deployment of many activities in the dissemination campaign that will consider: Facebook, Twitter, newsletters, participation at dissemination events, press releases, distribution of leaflets, YouTube videos and AdWords campaign.